Figuring out ways to encourage students to complete the Free Application for Federal Student Aid (FAFSA) can be a challenge, but thanks to the National College Access Network (NCAN), that job just got a little bit easier.

On September 30, NCAN launched Form Your Future, a new campaign that encourages high school seniors to apply for federal student aid and achieve their postsecondary dreams.

The Form Your Future campaign is specifically designed to reach students from low-income households who would be the first in their families to go to college. These students are less likely to apply for aid but can benefit the most if they do.

“Their award might affect their decision to attend college and, ultimately, change the course of their career. Just fill it out so you better understand your options,” said Kim Cook, Executive Director of NCAN in an article.

The campaign seeks to reach these students where they are most active: social media. By partnering with celebrities and social media personalities popular among students, the campaign spreads the word that the odds are in students’ favor to receive federal student aid.

Data from the U.S. Department of Education shows 92% of students from households making less than $50,000 a year receive grant money, which they do not have to pay back, according to an article from the National College Access Network. Not to mention, all students that apply have an 85% chance at receiving some financial aid, as stated in a video for the campaign featuring First Lady Michelle Obama.

Graphics from promotional flyer included in Outreach Toolkit (click to enlarge)

NCAN is encouraging all schools and community organizations that help or support students in completing the FAFSA to make use of the campaign and its resources to maximize the impact of their existing efforts.

To get involved or access the Form Your Future Outreach Toolkit, visit The campaign website includes a treasure trove of resources that will help support educators, counselors and community volunteers in their FAFSA work. Resources include, but are not limited to, sample social media posts, an event guide for organizing completion events and filing tips.


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