More than 50 Jacksonville-area leaders joined the presidents of six higher education institutions, local school district superintendents and business leaders to celebrate the launch of Northeast Florida’s Earn Up Initiative, announcing the ambitious goal to increase postsecondary degree and certificate attainment to 60% by the year 2025.   The collaborative initiative is promoting “higher earning through higher learning,” based on research that shows the single greatest predictor of economic success in a community is the number of degreed and industry-certified people who live there.

Of the working age population in Northeast Florida, 36 percent have a two- or four-year degree, which ranks the six-county Jacksonville metropolitan area 72nd among the 100-most populated regions in the country.  By contrast, 48% of all regional jobs will require a postsecondary certificate or degree by 2018.

“This isn’t just an education issue. It’s an economic development issue.” said Daniel Davis, president and CEO of JAX Chamber. “We know when companies are looking to invest and expand, they need to know there’s a trained, educated workforce there to step into jobs. Making progress to this 60 percent goal not only helps us in the eyes of employers, it absolutely improves the quality of life in our community.”

Earn Up is a result of six months of collaboration and work by leaders of the region’s private colleges and public universities, K-12 school districts, local governments, business communities and nonprofit organizations.

“We are fortunate to have a diverse range of outstanding higher education options in Northeast Florida and, by working together and making it easier for people to take advantage of them, we can significantly increase in the number of residents with education beyond high school,” said John Delaney, president of the University of North Florida and the incoming chair of the JAX Chamber Board of Directors.

To reach that 60 percent goal, Earn Up will look for improvement in three key areas:

  • Improving how high school students are moved into college certificate and degree programs. Advanced Placement and dual enrollment are part of the solution, as is Jacksonville Mayor Alvin Brown’s Learn 2 Earn program, which allows students aspiring to be first-generation college students to spend a week on campus and learn about being a college student.
  • Looking at ways to help remove some of the common roadblocks adults face to complete their degree – or pursue a new field. That could be by giving a closer look at accepting credit for prior learning, adding more online courses or providing more support service for working students.
  • Making it easier for military veterans who retire or end their service in Northeast Florida to obtain a certification or degree to pursue a second career.

“Currently, we have too many people entering the workforce with no college, or some college and college debt but no degree to show for it,” said Dr. Cynthia Bioteau, president of Florida State College at Jacksonville.  “As college presidents, we need to broaden and deepen our emphasis from getting students in, to getting students through and out.”

Part of the funding comes from Lumina Foundation, a national organization focused on improving post-secondary education access and outcomes. This summer, Northeast Florida was one of 35 communities nationally chosen for grant funding to bolster the efforts and execute planning that was already underway leading to Earn Up. Local funders include Vistakon, the Community Foundation of Northeast Florida and CareerSource Northeast Florida.

John Delaney, president of the University of North Florida and the incoming chair of the JAX Chamber Board of Directors, speaks at the Earn Up press event with other college presidents, school superintendents and business leaders from the region.

“For us to move the needle on educational attainment as a community, it’s going to take all levels of education working together with the student in mind,” said Gary Chartrand, a local business leader and chair of the Florida Board of Education. “Earn Up is a great start in that direction and I look forward to the collaboration necessary to strengthen partnership and evolve as we work toward the 60 percent goal.”

Earn Up is an initiative of the Northeast Florida College Access Network, which is coordinated by the JAX Chamber.  Partners include University of North Florida, Jacksonville University, Florida State College at Jacksonville, St. Johns River State College, Edward Waters University, Keiser University, Nova Southeastern University, Duval County Public Schools, Clay County Public Schools, Nassau County Public Schools, St. Johns County School District, City of Jacksonville, CareerSource Northeast Florida, The Community Foundation of Northeast Florida, JAX2025, Jacksonville Public Education Fund, Schultz Center for Teaching and Leadership, and United Way of Northeast Florida.

“Northeast Florida has accomplished a great deal over the past few months toward boosting college access and attainment in the region, from the formation of the Northeast Florida College Access Network to the launch of the Earn Up! initiative,” said Laurie Meggesin, Executive Director of the Florida College Access Network.  “Earn Up! shows great promise as a major driver for the local economy and a stronger quality of life for regional residents, and we look forward to celebrating its achievements in 2015 and beyond.”

For media coverage of the announcement, visit


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